Brand & press
Use the hoastnow brand
Everything you need to feature hoastnow accurately — logos, color, typography, and our voice. SVG is the canonical format. PNGs are provided for places that require raster.
Logos
The full logo is the default. Use the wordmark or icon alone when space is tight or context already establishes the brand.
Usage
Keep the mark legible and recognizable. A few simple rules cover most cases.
Do
- Keep clear space equal to the icon height on every side of the logo.
- Use the light variant on white or pale surfaces.
- Use the dark variant on dark surfaces.
- Minimum size: 24px tall for the wordmark, 16px tall for the icon.
Don't
- Don't recolor the logo. Brand red is fixed.
- Don't stretch, squash, or rotate it.
- Don't add shadows, gradients, outlines, or other effects.
- Don't place the logo on busy backgrounds without a solid container.
Color
Brand red is reserved for the logo, primary calls to action, and brand accents. Click any swatch to copy its hex.
Brand
Text & surface
Semantic
Typography
Two typefaces, both free from Google Fonts.
Sans · UI & body
Inter
The quick brown fox jumps over the lazy dog.
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 .,!?&@
Display · headlines
Fraunces
The quick brown fox jumps over the lazy dog.
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 .,!?&@
Voice & terminology
Small choices that keep our writing consistent.
- hoastnow is always lowercase, one word. Not HoastNow, Hoast Now, or hoast-now.
- We say communities — not properties or hosts.
- We say brands — not guests or users.
- We say request to book — not instant book.
- We say flat event fee — not hourly rate or per-hour.
Press inquiries
For interviews, partnership press, or anything not covered here, write to press@hoastnow.com.
Last updated May 2026.