Your Community Could Be Earning Money. Here's How to Make That Happen.

HOA and condo fees keep rising. Most communities accept that as reality. A few are doing something about it — and their residents are noticing the difference.

If you live in a managed community, you already know the drill. Fees go up, the letter arrives explaining why, and there's not much you can do about it. Across the country, median condo fees rose 29% between 2019 and 2025, and HOA-related costs now affect roughly 1 in 4 U.S. homeowners. Nearly 3 million households pay more than $500 a month in fees alone.

The costs are real. Insurance is up. Maintenance is up. Reserves need funding. Boards aren't raising fees for fun — they're doing it because the math demands it.

But here's what most residents don't know: there's an asset sitting inside your community that most boards haven't touched yet — and brands are willing to pay to access it.

Your community is more valuable than you think

Think about what your community actually is from the outside: a concentrated group of real people, same zip code, similar lifestyle, gathered regularly in shared spaces. To a brand trying to reach the right audience — that's extraordinarily valuable.

Brands spend billions every year on experiential marketing — pop-ups, festivals, retail activations — trying to get in front of engaged, targeted audiences. Most of the time, they're fighting for attention in crowded, noisy environments where nobody asked them to show up.

Your community offers something those venues can't: a captive, trusted, resident-only audience. And through hoastnow, brands can now pay your community directly to activate inside it.

How it works

Three steps

• 1

  A brand pays your community

  Brands book exclusive activations inside your community through hoastnow and pay the association directly.

• 2

  Your community earns

  That revenue goes toward operating costs, shared amenities, or reducing pressure on future assessments.

• 3

  Residents get the experience

  Exclusive, resident-only events — product tastings, wellness activations, lifestyle experiences — happen right where you live.

What this actually looks like for residents

When a brand activates in your community through hoastnow, it's not an ad on a screen or a flyer in your mailbox. It's an exclusive, resident-only experience happening right where you live — curated for your community specifically.

You get the experience. Your community gets paid. That revenue can go toward offsetting operating costs, funding shared amenities, or reducing the pressure on future assessments.

It doesn't change your community. It just makes it work harder for you. For a full breakdown of how communities are generating income this way, see 5 Ways Your HOA Can Generate Income Without Raising Fees.

How to bring this to your community

hoastnow works directly with property managers and boards — not individual residents. But that doesn't mean you can't be the one who starts the conversation.

If your board is looking for ways to generate income without raising fees, or your property manager is focused on improving resident satisfaction, hoastnow is a straightforward answer to both. Share this with them. Bring it up at the next meeting. Ask the question.

The communities that move first will have the advantage — more brand options, more activations, and a head start on building something residents actually look forward to.